Latino USA offers insight into the lived experiences of Latino communities and is a window on the current and merging cultural, political and social ideas impacting Latinos and the nation.
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In the United States, the word “cholo” invokes images of gang members, lowriders, and tattoos. But in South America, cholo or “cholito” can either be a term of endearment or a racial slur used against people of indigenous ancestry. How come one word is used to describe two very different groups of people on opposite sides of the world? We take a journey, from the streets of California to the Andes of Peru, to find the roots of an ancient and harmful term that some people are, nonetheless, reclaiming as an element of pride and identity.