Pennsylvanians inundated with political ads on their cell phones in wake of 2020 election

Written by on November 4, 2020

Pennsylvanians inundated with political ads on their cell phones in wake of 2020 election

By Megan Frank

November 4, 2020

Please be patient: We most likely won’t know the results of the Nov. 3 election in Pa. and across the country for several days. Find out more about how WLVR News will cover election night and after.

Pennsylvanians have been slammed with political messages this election season. That’s thanks, in part, to the commonwealth being a swing state. And voters have found it hard to catch a break.

Listen to the story.

For months, voters have been inundated with political ads on TV, in their mailbox, and more increasingly, on their cell phones. 

The shift towards reaching voters by cell is partly due to COVID-19, but also because it works.

That’s according to Matt Krayton, who runs digital marketing campaigns for political groups in the tri-state area. He says the open rate of a text message is 98%.

“Door-to-door campaigning in most places is not advisable.  There’s been a huge shift back to phone banks and text messaging. They try to move you up the ladder of engagement,” said Krayton.

At his polling place on Fayette Street in Conshohocken, Montgomery County, voter Matt Siletta says he’s relieved the political blitz is ending.

“I mostly received text messages on my phone. It wouldn’t stop, it was pretty much night and day. I’m glad it’s over with.”

Voter Cathy Panos says she didn’t mind the extra calls and texts.

“It’s a very important election, and it’s very important to vote, so I felt it was an appropriate amount of messaging. I am glad it’s wrapping up.”

Political ads, Krayton says, should fizzle out by the end of the week. 

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