Bethlehem beauty industry business owner shares strategies for staying connected with clients during the shutdown

Written by on April 21, 2020

Bethlehem beauty industry business owner shares strategies for staying connected with clients during the shutdown

By Genesis Ortega

April 21, 2020

Some Lehigh Valley businesses forced to shut down last month have employed new ways to keep going and connect with customers – like curbside pickup and virtual events. 

Bethlehem resident Carmen Toro is the owner of Beauty Alibi and works as a freelance makeup artist and esthetician. She provided make-up services for Lehigh Valley Public Media television programs before the state imposed social distancing orders.

WLVR Community Correspondent Genesis Ortega spoke with Toro about how COVID-19 has impacted her work and how she’s staying connected with clients during the pandemic.

“The first businesses that were affected were beauty …as you know this virus is extremely contagious, so yeah, we were affected immediately. People are being very cautious about the economy so our online sales have been very low. I did file for the package to help businesses but I have not received any notification yet…it’s been very difficult to stay afloat,” said Toro.

Toro is currently planning a virtual event with Lehigh Valley Hispanic Chamber of Commerce. Details will be announced on the organization’s Facebook page. 


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